Friday, 25 June 2010

Twitter, RSS Feeds, Yahoo Pipes, Syndication

I've been doing this for a short while now, and whilst in no way could I be compared to those around me, I am learning some tricks of the trade.

This last couple of weeks I have been learning some of the arts involved in spreading my post as far and as wide as is possible. Now we all know onlywire, here we spread our stuff across lots of social bookmarking sites, we twitter things, yeah, then I started putting rss feeds of blogs on other blogs, it was spreading the word, then thanks to buzzblogger I learned about yahoo pipes, and how to make these mega rss feeds, submit them to every free news site and watch your in links grow.

But I recently thought of something new for twitter, I know all of us hate these twitter no follow links, but we have to put up with them, or do we?

We all know that there are twitter clones out there, here is a clone of SEOMOZ's twitter account, the first thing that all good seo's should notice is [no not the foreign language bits], that this has real links rather than nofollow. Second, it has an rss feed, but you can create one anyway if it wasn't there. Add this to your yahoo pipe, whatever, provided you have enough key words in the title, whala [in-joke] real links to real links.

Thursday, 3 June 2010

Links - to link or not to link

I have been reading lately about the effect of multiple links in the body of a blogpost. It seems that not everyone out there can likes to read through multi-layered pieces of text [that is what hyper-text is after all], and that an article can lose readers forever after the first click.

Among the ideas put out there are that if you want to it is still possible to put links on the page, however keep them out of the actual body of the text, and put them at the end, in a footer, in a similar way to footnotes work in an scholarly text.

I am trying this for the first time here, I don't know why I never thought about this before, after all it was the structure I was brought up with, in university and books etc. I'm going to see how this does.

Can You Handle On Page Links by Debra

Experiments in Delinkification by Nicholas Carr

The Case Against Links by Marshall Kirkpatrick

Friday, 14 May 2010

Change

It's like everything on the web went mad this month, first google decided it was to change up everything on its site, adding lots of bizarre things in the sidebar [like wonderwheels...], youtube added all these bits to the side, then the bbc started changing colours at random moments, now wikipedia has changed, did I miss the memo.

Oh dear it seems I did.

LinkMünki

Thursday, 6 May 2010

Facebook v Google

Recently Facebook overtook google.com as the most visited site on the 'net in the USA.

There have been murmurings for quite a while of the implications of Facebook in regards to SEO, it is a whole different ballgame. We like things like straight up honest links. We don't like redirects of any kind.

And sometimes the since people on Facebook can be real people that you actually know from the real world, you don't want to contaminate that world with anchors and key words, and it should be more about cool stuff that you might find out there.

Of course, saying that won't stop the marketers trying to getting in there, and eventually it will just become a commercial hell, and we'll have to optimise for it as well, or somebody else.

LinkMünki

Friday, 30 April 2010

PageRank

To tell the truth I have very little clue about this, all I know is that the more your web page has the better it is seen in the "eyes" of google [GOOGLE HAS EYES!!!!!].

It is thought that a link from a page with higher PageRank, gives better weight to your page [in the eyes of google], but I think the people at google are just having a laugh with the world, Matt Cutts and his googlebuddies are sitting in wherever, spreading lies about this & that, and getting the entire world of SEO in a mass panic for kicks.

Or maybe it is just, a very complicated way of ranking things based on a highly complex algorithm, and I know nothing [it's probably the latter].

LinkMünki

Key Word Research [KWR]

This is possibly the most bizarre part of the job, I understand slightly why it has to be done [mainly because so many people obviously lack common sense].

The fundamentals of KWR are that we try to find out the most relevant terms typed into google, then we direct our "campaigns" in so, it's not exactly rocket science, but we even have programs to do it!

For example, were we to seo a shoe company, then we would target "cheap shoes", "quality leather shoes", "cheap leather shoes" or something like that depending on the company.

And I get paid for this! the world has officially gone mad

LinkMünki

Tuesday, 27 April 2010

Content

This is the holy grail of my line of work, it's all about putting [non-plagiarised] stuff on your website that people want to read. To put it simply, if you have a website worth linking to, people will link to it. Thus you get links [some call this linkbait but I think that makes it sound rather seedy], for free.

Examples

Poor content

Hey look at my spangly new site with all manner of stuff

Good content

Things you want to read and tell folk about

It seems simple but not everyone can do it, content has to be original, eye-catching and sometimes thought provoking. That can be daunting for a Link Monkey. This is why it is often punted out to a third party. But this is pure laziness, when I first went to Uni, I had no clue how to write an essay, but I had to learn, so must the rest of us, that is why we must professionalise SEO, it's not just a job for folk who can press a button on onlywire. And you're giving us a bad name! Directories have their place, but.......

Of course it's not good enough to just write good content, we need some of our magic to get it seen by the wider public, but you know that already......