Friday, 30 April 2010

PageRank

To tell the truth I have very little clue about this, all I know is that the more your web page has the better it is seen in the "eyes" of google [GOOGLE HAS EYES!!!!!].

It is thought that a link from a page with higher PageRank, gives better weight to your page [in the eyes of google], but I think the people at google are just having a laugh with the world, Matt Cutts and his googlebuddies are sitting in wherever, spreading lies about this & that, and getting the entire world of SEO in a mass panic for kicks.

Or maybe it is just, a very complicated way of ranking things based on a highly complex algorithm, and I know nothing [it's probably the latter].

LinkMünki

Key Word Research [KWR]

This is possibly the most bizarre part of the job, I understand slightly why it has to be done [mainly because so many people obviously lack common sense].

The fundamentals of KWR are that we try to find out the most relevant terms typed into google, then we direct our "campaigns" in so, it's not exactly rocket science, but we even have programs to do it!

For example, were we to seo a shoe company, then we would target "cheap shoes", "quality leather shoes", "cheap leather shoes" or something like that depending on the company.

And I get paid for this! the world has officially gone mad

LinkMünki

Tuesday, 27 April 2010

Content

This is the holy grail of my line of work, it's all about putting [non-plagiarised] stuff on your website that people want to read. To put it simply, if you have a website worth linking to, people will link to it. Thus you get links [some call this linkbait but I think that makes it sound rather seedy], for free.

Examples

Poor content

Hey look at my spangly new site with all manner of stuff

Good content

Things you want to read and tell folk about

It seems simple but not everyone can do it, content has to be original, eye-catching and sometimes thought provoking. That can be daunting for a Link Monkey. This is why it is often punted out to a third party. But this is pure laziness, when I first went to Uni, I had no clue how to write an essay, but I had to learn, so must the rest of us, that is why we must professionalise SEO, it's not just a job for folk who can press a button on onlywire. And you're giving us a bad name! Directories have their place, but.......

Of course it's not good enough to just write good content, we need some of our magic to get it seen by the wider public, but you know that already......

The Title Attribute

I have recently been pondering to myself the relevance of the title attribute in a link, you know what I mean, it's that rectangular box of words that appears when you hover the cursor over a link [sometimes], I think it is often sorely [and sadly] overlooked.

I checked about online with the folk because of whom I am "standing on the shoulders of giants", and it all seems to be a bit 50/50, some say google ignores it, others say that google does read it but doesn't care too much about it.

I don't know, analytics bore me. But I do think that sometimes we in seo get overtaken with the desire for google rankings and forget that sometimes we are there for the clients [black hat-ists excused], and sometimes we must yield to just making websites more accessable for the navigator, even though it might not yield results through through our normal chanels, but it might work for those who pay us.

In short, the title attribute may or may not help a site's rankings in google [I say if the title matches the targets meta title it certainly can't hinder], but it only takes a few more keystrokes, and it certainly would help onsite navigation, so you might as well do it.

Plain Link

<a href="http://www.linkmunki.blogspot.com/">LinkMünki</a>

Titled Link

<a href="http://www.linkmunki.blogspot.com/" title="SEO LinkMünki Style">LinkMünki</a>

See it's not that difficult, it helps the poor kids out there on the web, and it has more élan.

later kids

LinkMünki

Thursday, 22 April 2010

Hello


I'm gonna say stuff here, don't know if it's gonna make much sense, I call myself LinkMünki, for various unimportant reasons. But mainly cos it's what I do.

I'll be back soon, but now I have work to do.