This is possibly the most bizarre part of the job, I understand slightly why it has to be done [mainly because so many people obviously lack common sense].
The fundamentals of KWR are that we try to find out the most relevant terms typed into google, then we direct our "campaigns" in so, it's not exactly rocket science, but we even have programs to do it!
For example, were we to seo a shoe company, then we would target "cheap shoes", "quality leather shoes", "cheap leather shoes" or something like that depending on the company.
And I get paid for this! the world has officially gone mad