Showing posts with label Bing. Show all posts
Showing posts with label Bing. Show all posts

Friday, 20 May 2011

Search Engines

Search Engines are lovely things [frustrating things, often, yes, but lovely things] in many ways they are part of the pinnacle of civilization so far, I'm not joking. For a person to type two or three words into 'a search engine' and within milli-seconds 'relevant results' are returned is remarkable, never mind baffling [take into consideration asking for something at your local library ...]

But this is the problem, search engines are wasted on the greater mass of the human race, most searches are so genereric as to give people like me a job, when the beauty of search engines allows anybody [especially those who know how] to refine their searches so well. However in truth this is almost a secret language to most of the people who search. I'd also like to point out now that I am talking search engines and not google per se, all of them act differently [well yahoo! & bing are the same thing now], thus can and ought be used differently. I am mainly talking about site commands, and I know all you SEOs know this but ...

Well here I'm going to step back from that assertion, I recently left the SEO team of a company where two people in particular taught me a lot about using search engines to find ways of getting links [you know who you are], in many ways I wish i had never had to leave... but other than blogs we had to use ingenuity to find links, and that's what was done: I think I prefer onsite stuff though, [but whenever I do onsite stuff I usually find loads of things wrong with the site, and get very unpopular with developers/designers/managers/account managers/you name it, I can piss people off]

No, not all the people who call themselves SEOs [not me by the way, I am proud to be a linkbuilder] apparently know how to use site commands, and therefore not all of them know half a shit about search engines and how they work, and it isn't surprising when the whole industry is obsessed with getting links and not making links, don't get me wrong, I'd love to spend more time onsite, but you have to have links for site to get indexed in the first place.

Example of knowing how to use "search engines" to find a site you might want to get links from others, try this,

first check with bing

[linkfromdomain:targetteddomain.com] look for what looks like an seo link [ie dubiously related]

take the site that was linked to and use the yahoo!

[linkdomain:competitor.com] to find where on targetteddomain.com linked to competitor.com it

look at the page/html with the link on targetteddomain.com to find out how the link was got [ctrl+u]

do something similar................

google

Simple google examples of finding potential link targets

[site:site.com stuff] results from site.com with a 'stuff' relevance

[site:site.com ~stuff] the great related search eg ~stuff might also give you results for 'things', etc

[site:site.com allintext:stuff+things] this search returns pages with the words stuff & things in the text, "d'oh"

[site:site.com inurl:stuff] this will return the search site.com/stuff but not site.com/things

[site:site.com -site:www.site.com] one of my favourites, this gives you just the subdomains of a site, and of course can be tailored to fit what you are looking for, ie site:site.com -site:www.site.com stuff things, this can give you results like stuff.site.com & things.site.com, but neither www.site.com/stuff nor www.site.com/things, whala!

But the chance is that I am only speaking to myself, so this is just me pissing into the wind, eh?

LinkMünki

Friday, 16 July 2010

BING

I can hear the cries of derision already, before I've typed a single word, but I'm going to say something that perhaps we SEOs think about. When are we going to think about thinking about taking Bing seriously?

I personally dislike the thing, but in the short time that it has been in existence it has continued to grow, even though it is still a gazillion [technical term] miles behind the big G but it is growing.This comes mainly from the fact that people get a computer, they just continue to use the Microsoft default settings [people are lazy].

Some of my friends have ridiculedme about thinking about this and I can't completely disagree with some of their statements "bings doubled its marketshare - 2 X 0 = 0" but I still think that we lose sight of the fact SEOs only worship at the altar of google because it is so big, and that we are 'search engine optimisers' first, and only temporarily 'googlemonkeys'.

Don't get me wrong I would much rather use Search or KartOO even teoma than touch microsoft with yours, but sometimes things are taken out of our hands. Maybe we should keep an eye on bing, it may be rubbish, but people are using it!!